Recruiters decide whether to message you in 7 seconds.

Most of my career has been spent in Director, VP and C-level roles at companies like Amex, Wells Fargo, Quandoo and Fresha, with board seats and VC consulting alongside.

Somewhere in the middle of all that I started noticing the same problem in different rooms. Senior people I respected, people with the track record to walk into almost any role they wanted, were getting passed over for jobs that should have been a natural fit. The recruiters running those searches simply never saw their profiles in the first place.

It was happening to former colleagues, to people I'd worked alongside for years, occasionally to me on the weeks I was quietly thinking about what was next. The fix was almost embarrassingly mechanical, the right words in the right places on LinkedIn, but the people who needed it most were too deep in their actual jobs to step back and sort it themselves.

The other half came from the consulting work I've done over the past decade. Project after project, the same conversation kept repeating. Founders, consultants, mid-career switchers, executives stepping out on their own. All of them had brilliant work behind them and a LinkedIn page that wasn't doing any of it justice.

So I built Standout. The whole thing is built around those two problems, getting your profile found and keeping you visible afterwards without you having to write a single post yourself. If that's been your sticking point, this is for you.